The Midlife Beauty Insider

One of the positives to come out of months of lockdown, was more time to spend on my own projects. Building and launching the 'This is Fifty' website this year, it was evident that I have an audience. Not only that, but they are a really engaged bunch - 80% of whom are midlife women, or approaching midlife. Couple that with the amount of knowledge I've accrued over the years of working in the beauty industry, and more importantly the number of incredible people I have in my own network - and I realised I had a formula that needed to be explored.

Over the 25+ years working in beauty, I've met, and worked with, not only brilliant journalists and bloggers, but brand founders, formulators, doctors and wellbeing specialists. All with their own unique knowledge and expertise and more often than not - years of experience. It occurred to me that it would be wonderful to be able to tap into these experts for the benefit of my 'audience' and give them access to insightful relevant advice -first hand.

So with a love of talking, particularly to inspirational people, and the ability to tap into experts that are hugely relevant for us midlifers, I launched The Midlife Beauty Insider series of IG Live interviews in May this year.

We are 7 episodes in, and I'm proud to say have reached an audience of over 60,000. A huge thank you to my first batch of guests and topics; Talking BROWS with Shavata Singh of Shavata Singh London ; TWEAKMENTS with Alice Hart-Davis; The Tweakments Guide ; MIDLIFE MAKE-UP with Caroline Barnes; MIDLIFE SKINCARE with Donna Francis @thebeautyed ; BEAUTY GEEKERY with Claire Coleman @featuresjourno; MIDLIFE HAIR with Belle Cannan Salon Sloane and BEAUTY DEVICES with Tracey McAlpine, Fightingfifty.co.uk .

So what can we look forward to..

To date, I have tried to keep guests pretty 'generic' in order to provide honest and objective advice. Going forward, I am to delve deeper into certain midlife topics which will inevitably involve talking to brand experts & founders, aestheticians and potentially doctors. But more than that - I'm listening to my audience and aim to address issues and provide wellness advice that's honest and relevant - help us to live our best lives in midlife and beyond! Any feedback welcome.

Roll on next season...